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The Merrittocracy
BRIEF
The Merrittocracy were looking for a solution to kickstart their social media channels, while platforming meaningful conversations and voices across the work that they do.
Their goal was to launch themselves as leading voices in the social justice space, and to generate leads for their business in the circles that matter most.
APPROACH
A monthly episodic podcast to capture what a social justice agency is about and present it in a digestible, relatable format.
Every episode clipped into short-form reels that provoke discussion and engagement around often controversial and contested topics. The perfect showcase of the faces behind their business for both B2B and B2C.
RESULTS
2000% follower growth in 6 months.
Multipurpose content delivered across YouTube, LinkedIn, Instagram, TikTok, Spotify & Apple Podcasts.
"Working on our podcast with Rustic has taken our business to another level and it’s a joyful, slick experience every time."
Laura, The Merrittocracy
